With the main title treatment lock-up being inherited from Broadway artwork, Rock of Ages needed a new look for the West End stage. Taking what already worked perfectly well (the lock-up) I then looked for other ways to make the most of the font and put it into scenerios that would resonate with the core target audience while also staying true to the brand.

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The new ways in which the existing title treatment was used excited the client and helped to secure the account from rival agencies.