I was approached to create a Podcast logo for an upcoming Podcast aimed at new parents and hosted by Amy Huberman for Aldi.

The logo was to be part of the already established Mamia baby range that Aldi have. I would have to create a logo around the Mamia brand and stick to Aldi brand guidelines.

The logo needed to be fun and work across multiple platforms. I was lucky that the already existing Mamia logo was a great starting place so I looked at ways to keep the fun and movement across all of it.

I couldn’t find the exact font I wanted so I costumed an already existing font to my liking and went about giving the logo personality with the nagging ampersand grabbing at the M and affecting the E.

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Thought process:
How do young children interact with their parents? Something that can be seen as endearing but also annoying, Needs to have humour and feel light-hearted that parents can relate to.

Conclusion:
Having your child always grabbing at you and pulling you in every direction. Never leaving your side. Grabbing their parent's leg.

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CD: Martin Gillan

AD: Richard Pursey