With the Billy Elliot The Musical brand being around for a number of years a solution was needed to bring the artwork to the forefront of people's minds when they thought of what musical to watch and not just see the artwork as wallpaper. The route I chose was to go with a more narative execution that would demonstrate the drama and energy of the show, whilst giving a vibrant and eye catching composiition, that would work well and apply easily to a number of different media.